Media Watch International (MWI) is an independent, non-profit organization dedicated to advancing Israel's image by promoting accurate, impartial media coverage of, and providing timely, factual information about, Israel and the Middle East.

MWI's proactive strategy is predicated upon building positive relationships and fostering a constructive dialogue with the news media, while refining and harnessing the constructive media relations potential of Israeli spokespeople and American Jewish activists.



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